If you’ve set your mind on going into the spa/beauty salon business, you should know that things will not be as easy as they first seem. There is a lot of paperwork involved and you have to abide by strict health standards, so make sure to research these factors before you start buying the equipment. Moreover, buying the equipment and maintaining it can also be quite challenging. In what follows, we will guide you through the process of starting a spa or a beauty salon business.
Step 1: Decide what type of services you will want to provide
The difference between a beauty salon and a spa is merely a matter of space and the number of services provided. Most local beauty salons focus mainly on beauty procedures such as hair-styling, makeup, manicures, pedicures and beauty treatments. Generally these types of services will require minimum equipment, and the equipment that you do have to buy will also be quite affordable. On the other hand, there are also salons that offer body care services such as body treatments, waxing, tanning, electrolysis, massages and much more. This being said, if you can’t offer a full beauty and spa experience, focus on one of the two. This makes sense from a business perspective, as it is more likely for a person who comes to get a haircut to also get a pedicure and a manicure, than it is for that person to also get a massage and a body treatment. As you can see, it is essential to decide in which beauty niche you want to work with (or start with, since you can also extend your business in time).
Step 2: Analyze your space
Let’s assume that you want to start with a classic beauty salon that offers services such as hair styling, manicures, pedicures and makeup. You will need at least two, if not three rooms, to provide these services. You can have hair and makeup in one room, and manicures and pedicures in the other room. This is as much a matter of hygiene as it is a matter of common sense, since a person coming to have their hair done may not necessarily want to see another person’s feet being exfoliated. So analyze your space and divide your services accordingly. Consider which rooms will need additional plumbing or ventilation and make sure that each room is equipped with plenty of electrical sockets.
Step 3: Invest in quality equipment
Beauty equipment can be quite expensive, and for many local salons that are just starting out, it may seem tempting to invest in lower quality or even second-hand equipment. However, the more expensive a piece an equipment is, the better it is to buy a quality, preferably new piece; otherwise, you might end up with the equipment being broken after just a couple of months, and with no way of getting back your investment. For example, if you were to buy a second-hand pedicure chair, you would have to put a lot of care into properly disinfecting it, and the chair would come with no warranty and no support from the manufacturer. Moreover, if it also looks old, that will affect the reputation of your salon. On the other hand, if you buy a new pedicure chair from a reputable manufacturer like J&A USA.INC, you will get a quality product that will last for many years, and which will also come with after sale manufacturer support. When it comes to any piece of equipment, whether it is old or new, make sure that it abides by the current health standards. For example tanning beds may be subject to some regulations that older models might not meet.
Step 4: The details make the difference
Whether we are talking about a local beauty salon or a big spa, the success of such a business can be measured by how a customer feels after leaving the place. It is essential for them to feel relaxed, so make sure to decorate your business in a style that inspires peace and tranquility. Background music can also make a big difference and so can ambient lights. These small details can make the difference between a lower class and a higher class business. Moreover, make sure to train your employees to be polite, to speak in soft voices and to always consider the customer’s needs. Speaking of details, they also matter when choosing the equipment. It pays to invest in equipment that comes with some fancy features. For example, a pedicure chair that also comes with a back massage feature is certain to increase the satisfaction of your customers.